The Recording Academy Atlanta Chapter recently hosted GRAMMY GPS: A Road Map For Today’s Music Biz at the Dr. Bobbie Bailey & Family Performance Center at Kennesaw State University in Kennesaw, Ga. Held in conjunction with the university’s Joel A. Katz Music & Entertainment Business Program, the event brought together a panel of music industry professionals to discuss topics such as vocal technique, producing/engineering, music supervision, and the indie music sector.
The event kicked off with a panel exploring the field of music supervision, moderated by Guild of Music Supervisors co-founder Maureen Crowe. Featured panelists included music supervisors PJ Bloom, Guild of Music Supervisors co-founder at partner at Neophonic; Joel C. High, founder, Creative Control Entertainment; and Alexandra Patsavas, owner, Chop Shop Music Supervision.
“It’s not just [about] listening to music, finding music or working with composers [and] producers,” said Bloom. “It’s about the facilitation of these creative ideas that we have.”
The MusiCares Vocal Tech Workshop was moderated by vocal coach/producer and former Recording Academy Trustee Jan Smith and featured Dr. Michael Johns, founder and director of the Emory Voice Center; Kelly Price, GRAMMY-nominated artist and former Chapter Governor; and Ed Roland, lead vocalist/guitarist for Collective Soul.
“Taking care of yourself and resting properly is as much a part of the job as singing the songs, [performing and] writing music,” said Price.
The Producers & Engineers Wing panel was moderated by P&E Wing Senior Executive Director Maureen Droney and featured producers Mike Clink (Aerosmith, Guns N’ Roses), Ken “Duro” Ifill (Sean “Diddy” Combs, Alicia Keys) and Jordan “DJ Swivel” Young (Beyoncé, Jay-Z).
“A great vocal starts before I even hit the record button,” said Clink. “I take time to work with an artist and look over the lyrics and I challenge [them] to make sure they’re saying everything the best way they can say it.”
The final panel, titled Indie Revolution, was moderated by A2IM President Richard Bengloff and featured Deerhunter drummer/keyboardist Moses Archuleta, hip-hop artist Aleon Craft, Redeye Distribution co-owner and Yep Rock Records co-founder Tor Hansen, and folk/rock artist and founder of Mpress Records Rachael Sage.
“I’ve always been the kind of artist who wanted to have a say in every single aspect of what I was doing,” said Sage. “But what I look for now in other artists is that they believe in their work.”
GRAMMY GPS: A Road Map For Today’s Music Biz is a GRAMMY Professional Development Event that brings together music industry participants in an educational setting to offer their valuable knowledge to the community. The event offers attendees rare access to key individuals while learning tangible skills that can be used in the pursuit of a career in the music business.